I like Beth Moore, our Southern Baptist female Christian rock star. In fact, I like her preaching better than many of the men I hear and I'd guess that my church has bought and used every product she has marketed.
IRS Form 990s, available online for charitable organizations, are sometimes interesting reading and her organization, Living Proof Ministries, reports the following on its 2009 Form 990:
Her reported compensation is modest, $207,000 for 2009.
The organization’s cash and temporary cash investments on hand are substantial, $5,483,538. I suppose that would be called sitting on a big pile of cash.
The organizations total assets (mainly cash on hand plus real estate) are $10,877,258.
Revenues, product sales and honoraria was $4,370,613 in 2009.
I’m a greedy capitalist pig and have no problem with Beth Moore or Charles Stanley or Adrian Rogers’s estate marketing their sermons (uh, 'talks' rather than sermons in Moore's case), books, or whatever but if one doesn't understand that this is big business on this level, well, that would be naïve.
People like to speak of personalities in terms of ‘brands’ (Robert Reccord, former NAMB head famously told Mary Branson, one of his employees and author of "Spending God's Money" an expose of NAMB under Reccord, that her job was to “brand him”)and I’d speculate that Beth Moore might be Southern Baptist’s most valuable brand these days.
And what would LifeWay's balance sheet look like without her?